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IGNOU MMPM-08
- Rural Marketing,
Latest Help Book Edition

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Chapter-wise Reference Book with Previous Year Solved Question Papers of MMPM-08 Rural Marketing for IGNOU MBA (New), PGDIMM, MBAMM Marketing Management.

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About MMPM-08 Help Book Latest Edition

MMPM-08 English Topics Covered

Block 1 - Rural Markets - An Overview

  • Unit 1 - Rural Markets in India
  • Unit 2 - Understanding Rural Environment: I
  • Unit 3 - Understanding Rural Environment: II

Block 2 - Understanding the Rural Consumers

  • Unit 1 - Rural Buying Behaviour and Influencing Factors
  • Unit 2 - Trends in Consumer Behaviour
  • Unit 3 - Rural Marketing Research
  • Unit 4 - Case Study

Block 3 - Marketing Mix Strategies

  • Unit 1 - Product and Service Decisions
  • Unit 2 - Pricing Decisions
  • Unit 3 - Integrated Marketing Communications (IMC) for Rural Markets
  • Unit 4 - Case Study

Block 4 - Accessing Rural Markets

  • Unit 1 - Physical Infrastructure and Dynamics of Distribution
  • Unit 2 - Participants in the Rural Distribution Process
  • Unit 3 - Retailing and Distribution Strategy
  • Unit 4 - Case Study

Previous Year Solved Question Papers Included

MMPM-08 English (Total-4, Solved-4, Unsolved-0)

  • Sample Paper-I
  • Sample Paper-II
  • Sample Paper-III
  • Sample Paper-IV

MMPM-08 Help Book Details

  • University IGNOU (Indira Gandhi National Open University)
  • Title Rural Marketing
  • Language(s) English
  • Code MMPM-08
  • Subject Marketing Management
  • Degree(s) MBA (New), PGDIMM, MBAMM
  • Course Specialization Course
  • ISBN 978-93-5554-871-9 (English)
  • Pages 256 (English)
  • Weight 205gms (English)
  • Dimensions (L) 21cm, (W) 15cm, (H) 1cm
  • Author Gullybaba.com Panel
  • Publisher Gullybaba Publishing House Pvt. Ltd.

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