IGNOU MMPM-08 - Rural Marketing

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Rural Marketing

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IGNOU MMPM-08 Code Details

University IGNOU (Indira Gandhi National Open University)
Title Rural Marketing
Language(s) English
Code MMPM-08
Subject Marketing Management
Degree(s) MBA (New), PGDIMM, MBAMM
Course Specialization Course

IGNOU MMPM-08 English Topics Covered

Block 1 - Rural Markets - An Overview

Unit 1 - Rural Markets in India
Unit 2 - Understanding Rural Environment: I
Unit 3 - Understanding Rural Environment: II

Block 2 - Understanding the Rural Consumers

Unit 1 - Rural Buying Behaviour and Influencing Factors
Unit 2 - Trends in Consumer Behaviour
Unit 3 - Rural Marketing Research
Unit 4 - Case Study

Block 3 - Marketing Mix Strategies

Unit 1 - Product and Service Decisions
Unit 2 - Pricing Decisions
Unit 3 - Integrated Marketing Communications (IMC) for Rural Markets
Unit 4 - Case Study

Block 4 - Accessing Rural Markets

Unit 1 - Physical Infrastructure and Dynamics of Distribution
Unit 2 - Participants in the Rural Distribution Process
Unit 3 - Retailing and Distribution Strategy
Unit 4 - Case Study

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Related Codes

MMPC-06 Marketing Management
MMPM-01 Consumer Behaviour
MMPM-02 Sales Management
MMPM-03 Product and Brand Management
MMPM-04 International Marketing
MMPM-05 Marketing of Services
MMPM-06 Marketing Research
MMPM-07 Integrated Marketing communication
MMPM-09 Retail Management

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