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IGNOU MMPM-04 Code Details
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University
IGNOU (Indira Gandhi National Open University)
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Title
International Marketing
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Language(s)
English
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Code
MMPM-04
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Subject
Marketing Management
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Degree(s)
MBA (New), PGDIMM, MBAMM
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Course
Specialization Course
IGNOU MMPM-04 English Topics Covered
Block 1 - International Marketing - An Introduction
- Unit 1 - Nature and Scope of International Marketing
- Unit 2 - Conceptual Framework
- Unit 3 - Institutional Framework
Block 2 - International Marketing Environment Analysis
- Unit 1 - Socio-Cultural Environment
- Unit 2 - Political and Legal Environment
- Unit 3 - Economic and Natural Environment
- Unit 4 - Technological Environment
Block 3 - International Marketing Mix Strategy
- Unit 1 - International Product and Brand Management
- Unit 2 - International IMC Strategy
- Unit 3 - International Pricing Strategy
- Unit 4 - International Distribution Strategy
Block 4 - International Marketing Planning
- Unit 1 - International Marketing Research
- Unit 2 - International Marketing Planning and Control
- Unit 3 - Emerging Issues (Case Studies)
IGNOU MMPM-04 (January 2024 - July 2024) Assignment Questions
1. Explain the different forms of 'regional economic groupings' giving suitable examples.
2. What is culture? Is it important for international marketers to take account of it, or is globalization going to make it a thing of the past?
3. Briefly explain the components of international advertising strategy. What are the advantages and disadvantages of standardization of international advertising programme?
4. Describe the techniques available for survey research (field research)? Discuss the errors of primary data collection in case of international marketing research.
5. Write short notes on following:
a) Role of Technology in international marketing
b) International distribution channels.
c) GATT
IGNOU MMPM-04 (January 2023 - July 2023) Assignment Questions
1. Distinguish between international and domestic marketing with suitable examples.
2. What role has technology played in international marketing? Discuss with the help of examples.
3. What are the dominant elements of an integrated marketing plan? Do you think that standard promotional tools such as coupons, premiums, etc. will be equally effective in international markets? Discuss.
4. What factors make controlling international operations more complex than controlling domestic marketing activities? Explain with the help of a specific example.
5. Write short notes on following
a) Environmental concerns in international marketing
b) Cultural influence on business negotiations
c) WTO
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