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IGNOU MMPM-02
- Sales Management,
Latest Help Book Edition

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Chapter-wise Reference Book with Previous Year Solved Question Papers of MMPM-02 Sales Management for IGNOU MBA (New), PGDIMM, MBAMM Marketing Management.

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About MMPM-02 Help Book Latest Edition

MMPM-02 English Topics Covered

Block 1 - Introduction to Sales Management

  • Unit 1 - Sale Management: Role, Nature and Ethics
  • Unit 2 - Diversity of Selling Situations
  • Unit 3 - Theories of Selling and Selling Process

Block 2 - Selling Skills

  • Unit 1 - Communication Skills
  • Unit 2 - Negotiation Skills
  • Unit 3 - Merchandising and Managing Sales Displays

Block 3 - Managing the Sales Force

  • Unit 1 - Recruitment, Selection and Training of the Sales Force
  • Unit 2 - Compensation Management
  • Unit 3 - Sales Leadership: Motivation, Coaching and Counseling
  • Unit 4 - Evaluation of Sales Force and Monitoring

Block 4 - Sales Planning and Control

  • Unit 1 - Sales Planning, Forecasing and Budgeting
  • Unit 2 - Territory Management and Sales Quotas
  • Unit 3 - Sales Organisation
  • Unit 4 - Sales Control, Analysis and Sales Audit

Previous Year Solved Question Papers Included

MMPM-02 English (Total-6, Solved-4, Unsolved-2)

  • Sample Paper-I
  • Sample Paper-II
  • Guess Paper-I
  • Guess Paper-II
  • December (2022)
  • June (2023)

MMPM-02 Help Book Details

  • University IGNOU (Indira Gandhi National Open University)
  • Title Sales Management
  • Language(s) English
  • Code MMPM-02
  • Subject Marketing Management
  • Degree(s) MBA (New), PGDIMM, MBAMM
  • Course Specialization Course
  • ISBN 978-93-5554-262-5 (English)
  • Pages 310 (English)
  • Weight 248gms (English)
  • Dimensions (L) 21cm, (W) 15cm, (H) 1cm
  • Author Gullybaba.com Panel
  • Publisher Gullybaba Publishing House Pvt. Ltd.

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