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IGNOU MMPM-05
- Marketing of Services,
Latest Help Book Edition

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Chapter-wise Reference Book with Previous Year Solved Question Papers of MMPM-05 Marketing of Services for IGNOU MBA (New), PGDIMM, MBAMM Marketing Management.

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About MMPM-05 Help Book Latest Edition

MMPM-05 English Topics Covered

Block 1 - Marketing of Services: An Overview

  • Unit 1 - Marketing of Services: An Introduction
  • Unit 2 - Conceptual Framework for Services Marketing
  • Unit 3 - Consumer Behaviour in Services

Block 2 - Service Marketing Mix

  • Unit 1 - Product Decisions
  • Unit 2 - Pricing Decisions
  • Unit 3 - Place Decisions
  • Unit 4 - Promotion Decisions

Block 3 - Extended Marketing Mix for Services

  • Unit 1 - Managing People
  • Unit 2 - Managing Physical Evidence
  • Unit 3 - Managing Service Process

Block 4 - Strategic Issues

  • Unit 1 - Managing Service Quality
  • Unit 2 - International Trade in Services
  • Unit 3 - Managing Demand and Capacity
  • Unit 4 - Emerging Issues in Marketing of Services

Previous Year Solved Question Papers Included

MMPM-05 English (Total-2, Solved-2, Unsolved-0)

  • June (2023)
  • December (2022)

MMPM-05 Help Book Details

  • University IGNOU (Indira Gandhi National Open University)
  • Title Marketing of Services
  • Language(s) English
  • Code MMPM-05
  • Subject Marketing Management
  • Degree(s) MBA (New), PGDIMM, MBAMM
  • Course Specialization Course
  • ISBN 978-93-5554-269-4 (English)
  • Pages 248 (English)
  • Weight 198gms (English)
  • Dimensions (L) 21cm, (W) 15cm, (H) 1cm
  • Author Gullybaba.com Panel
  • Publisher Gullybaba Publishing House Pvt. Ltd.

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