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IGNOU MMPC-06
- Marketing Management,
Latest Help Book Edition

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Chapter-wise Reference Book with Previous Year Solved Question Papers of MMPC-06 Marketing Management for IGNOU MBA (New), MBF (New), MBAFM, MBAHM, MBAMM, MBAOM Marketing Management.

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About MMPC-06 Help Book Latest Edition

MMPC-06 English Topics Covered

Block 1 - Introduction to Marketing and Markets

  • Unit 1 - Marketing: An Overview
  • Unit 2 - Marketing Environment Analysis
  • Unit 3 - Market Segmentation, Targeting and Positioning
  • Unit 4 - Consumer Behavior

Block 2 - Product and Pricing Decisions

  • Unit 1 - Product Decisions
  • Unit 2 - Branding and Packaging Decisions
  • Unit 3 - Product Life Cycles and New Product Development
  • Unit 4 - Pricing Decisions

Block 3 - Distribution and Promotion Decisions

  • Unit 1 - Integrated Marketing Communications
  • Unit 2 - Advertising and Sales Promotion
  • Unit 3 - Personal Selling and Managing Sales Personnel
  • Unit 4 - Distribution Management

Block 4 - Sectoral Applications and Emerging Issues

  • Unit 1 - Marketing of Services
  • Unit 2 - Digital Marketing
  • Unit 3 - Other Emerging Issues in Marketing

Previous Year Solved Question Papers Included

MMPC-06 English (Total-7, Solved-5, Unsolved-2)

  • Sample Paper-I
  • Sample Paper-II
  • Guess Paper-I
  • Guess Paper-II
  • June (2022-2023)
  • December (2022)

MMPC-06 Help Book Details

  • University IGNOU (Indira Gandhi National Open University)
  • Title Marketing Management
  • Language(s) English
  • Code MMPC-06
  • Subject Marketing Management
  • Degree(s) MBA (New), MBF (New), MBAFM, MBAHM, MBAMM, MBAOM
  • Course Core Courses (CC)
  • ISBN 978-93-5554-001-0 (English)
  • Pages 352 (English)
  • Weight 282gms (English)
  • Dimensions (L) 21cm, (W) 15cm, (H) 1cm
  • Author Gullybaba.com Panel
  • Publisher Gullybaba Publishing House Pvt. Ltd.
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