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Get IGNOU MMPM-05 Assignments Soft Copy ready for Download in PDF for (July 2023 - January 2024) in English Language.
Are you looking to download a PDF soft copy of the Solved Assignment MMPM-05 - Marketing of Services? Then GullyBaba is the right place for you. We have the Assignment available in English language.
This particular Assignment references the syllabus chosen for the subject of Marketing Management, for the July 2023 - January 2024 session. The code for the assignment is MMPM-05 and it is often used by students who are enrolled in the MBA (New), PGDIMM, MBAMM Degree.
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1. Select any three major service sectors in India and explain their growth trends.
2. What are the implications of the concepts of adequate service, desired service, and zone of tolerance for services for a marketer? Taking the example of an AC maintenance service, explain the service levels and the inputs that can be drawn for the service delivery.
3. Why is word-of-mouth (both in person and online) important for service marketing? How can a service firm encourage and manage word-of-mouth?
4. Select a service process that you are familiar with and explore at aspects where it might be improved. Additionally, describe how automation can be utilised to manage processes effectively.
5. If you were the manager of a service firm and wanted to apply the gaps model to improve service, which gap would you start with? Why? In what order would you proceed to close the gaps.
1. Explain in detail the characteristics that are specific to services.
2. What are the various types of online marketing? Which do you think would be the most effective online marketing strategies for a gym or health club?
3. Briefly describe the gaps model and explain the significance of the five gaps that the model identifies.
4. Write short notes on the following:
a) Physical evidence as an element of Marketing Mix.
b) Significance of Internal Marketing.
5. Write short notes on the following
a) Self-service technologies (SSTs)
b) Three-Stage Model of Service Consumption
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