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Get IGNOU MMPM-01 Assignments Soft Copy ready for Download in PDF for (July 2023 - January 2024) in English Language.
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This particular Assignment references the syllabus chosen for the subject of Marketing Management, for the July 2023 - January 2024 session. The code for the assignment is MMPM-01 and it is often used by students who are enrolled in the MBA (New), PGDIMM, MBAMM Degree.
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1. It is said that “Lifestyle marketing is a process of establishing relationships between products offered in the market and targeted lifestyle groups”. Comment on the statement and analyse which VALS type best describes you and then find an advertisement in your most frequently used media that appeals to this VALS type?
2. Distinguish between the instrumental learning and the classical learning approaches. Which of the two is more complete and why? Under what marketing situations would you seek to apply each and why?
3. How can marketers strategically use digital opinion leaders? Illustrate with examples.
4. It is often said that culture is such a pervasive and all-encompassing influence that we realize its impact when we are out of it for some period of time. Do you agree? Justify your answer on the basis of your own travel to other societies on the basis of discussion with friend who have stayed abroad for some time.
5. How does the problem recognition stage vary between a low involvement and a high involvement purchases? How can the marketers benefit from these variations?
1. About 20 years ago, the ready-made clothes market in India was limited to a few companies offering men's shirts and trousers in a few instances. But today a large of national and international brands have made available a huge range of ready-made apparel for all age segments and socio-economic class segment. Can you identify some key variables of individual determinants and external environment responsible for this change?
2. Compare and contrast the real versus the ideal self. List three products for which a person is likely to use each type of self as a reference point when he or she considers a purchase.
3. It is often said that culture is such a pervasive and all-encompassing influence that we realize its impact when we are out of it for some period of time. Do you agree. Justify your answer on the basis of your own travel to other societies on the basis of discussion with friend who have stayed abroad for some time.
4. How does the problem recognition stage vary between a low involvement and a high involvement purchase? How can the marketers benefit from these variations?
5. Write short notes on following
a. Theories of Learning
b. Family life cycle concept
c. Routes of Non-Store Buying.
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