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Are you looking to download a PDF soft copy of the Solved Assignment MMPM-06 - Marketing Research? Then GullyBaba is the right place for you. We have the Assignment available in English language.
This particular Assignment references the syllabus chosen for the subject of Marketing Management, for the January 2024 - July 2024 session. The code for the assignment is MMPM-06 and it is often used by students who are enrolled in the MBA (New), PGDIMM, MBAMM Degree.
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1. Discuss the role of new technologies in marketing research.
2. Discuss the main sources of primary and secondary data used in marketing research.
3. Data about a firm’s advertising expenditure and the corresponding sales figure over a period of five months are given in the following table.
Month 1 2 3 4 5
Advertising Expenditure (Thousand Rupees) 8 9 8 9 10
Sales (Thousand Rupees) 12 13 14 15 16
Estimate the linear regression of sales on the advertising expenditure and Hypothesis Testing interpret the results
4. What are the areas of application of big data in marketing research? Discuss.
5. Write short notes on following:
a) importance of research design
b) Conjoint analysis
c) Logistic Regression analysis
1. What are the different stages of the marketing research process? Discuss.
2. Discuss the meaning and importance of research design with examples.
3. A food processor is concerned that the 16 gram can of sliced pineapple is being overfilled. The quality control department took a random sample of 50 cans and found that the arithmetic mean weight was 16.05 grams, with a sample standard deviation of 0.03 grams. At the 5 percent level of significance, can the hypothesis that the mean weight is equal to 16 grams be rejected?
4. Describe some marketing research problems that you feel may be amenable to conjoint analysis and explain how you would use conjoint analysis in these situations.
5. Write short notes on following
a) Adoption of Marketing Research by Indian Businesses
b) Gaining Insights from Big Data
c) Role of social media in Marketing Research
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