IGNOU MMPM-01
- Consumer Behaviour,
Latest Help Book Edition

MMPM-01 English Topics Covered

Block 1 - Consumer Behaviour-Issues and Concepts

• Unit 1 - Consumer Behaviour- Nature, Scope, Models and Applications
• Unit 2 - Consumer Behaviour and Life-style Marketing
• Unit 3 - Organisational Buying Behaviour

Block 2 - Individual Influences On Buying Behaviour

• Unit 1 - Perceptions
• Unit 2 - Learning and Memory
• Unit 3 - Attitude and Attitude Change
• Unit 4 - Personality and Self-concept
• Unit 5 - Consumer Motivation and Involvement

Block 3 - Group Influences On Consumer Behaviour

• Unit 1 - Reference Group Influence and Group Dynamics
• Unit 2 - Family Buying Influences, Family Life Cycle and Buying Roles
• Unit 3 - Culture and Sub-culture Influences

Block 4 - The Buying Process

• Unit 1 - Problem Recognition and Information Search Behaviour
• Unit 2 - Information Processing
• Unit 3 - Alternative Evaluation
• Unit 4 - Purchase Process and Post Purchase Behaviour

Previous Year Solved Question Papers Included

MMPM-01 English (Total-6, Solved-4, Unsolved-2)

• Sample Paper-I
• Sample Paper-II
• Guess Paper-I
• Guess Paper-II
• December (2022)
• June (2023)

MMPM-01 Help Book Details