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IGNOU MMPM-09
- Retail Management,
Latest Help Book Edition

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Chapter-wise Reference Book with Previous Year Solved Question Papers of MMPM-09 Retail Management for IGNOU MBA (New), PGDIMM, MBAMM Marketing Management.

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About MMPM-09 Help Book Latest Edition

MMPM-09 English Topics Covered

Block 1 - Introduction to Retail Management

  • Unit 1 - An Overview of Retail Sector
  • Unit 2 - Concepts of Retailing
  • Unit 3 - Retail Environment

Block 2 - Retail Planning and Formats

  • Unit 1 - Strategic Retail Planning Process
  • Unit 2 - Models of Retailing
  • Unit 3 - Based on Ownership
  • Unit 4 - Store and Non-Store Based Retail Formats

Block 3 - Retail Mix Strategies

  • Unit 1 - Retail Location Strategy
  • Unit 2 - Retail Product Mix and Merchandise Strategy
  • Unit 3 - Retail Pricing Strategy
  • Unit 4 - Retail Communication Mix Strategy
  • Unit 5 - Physical Evidence

Block 4 - Retail Operations Management

  • Unit 1 - Managing Store Operations
  • Unit 2 - Sourcing and Inventory Management
  • Unit 3 - Managing People and Processes
  • Unit 4 - Customer Relationship Management

Previous Year Solved Question Papers Included

MMPM-09 English (Total-1, Solved-1, Unsolved-0)

  • June (2023)

MMPM-09 Help Book Details

  • University IGNOU (Indira Gandhi National Open University)
  • Title Retail Management
  • Language(s) English
  • Code MMPM-09
  • Subject Marketing Management
  • Degree(s) MBA (New), PGDIMM, MBAMM
  • Course Specialization Course
  • ISBN 978-93-5554-590-9 (English)
  • Pages 262 (English)
  • Weight 210gms (English)
  • Dimensions (L) 21cm, (W) 15cm, (H) 1cm
  • Author Gullybaba.com Panel
  • Publisher Gullybaba Publishing House Pvt. Ltd.

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