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IGNOU MS-63
- Product Management,
Latest Help Book Edition

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Chapter-wise Reference Book with Previous Year Solved Question Papers of MS-63 Product Management for IGNOU MBA (MS) Marketing Management.

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About MS-63 Help Book Latest Edition

MS-63 English Topics Covered

Block 1 - Product Management- Introduction

  • Unit 1 - Product Management - Basic Concepts
  • Unit 2 - The Product Management Process
  • Unit 3 - The Product Planning System

Block 2 - Managing Products

  • Unit 1 - Product Line Decisions
  • Unit 2 - Product Life Cycle
  • Unit 3 - Product Portfolio
  • Unit 4 - Product Pricing

Block 3 - Branding and Packaging Decisions

  • Unit 1 - Branding Decisions
  • Unit 2 - Product Positioning
  • Unit 3 - Brand Equity
  • Unit 4 - Packaging Decisions

Block 4 - New Product Development

  • Unit 1 - Organising for Product Development
  • Unit 2 - Generation, Screening and Development New Product Ideas
  • Unit 3 - Economic Analysis -Evaluation New Product Ideas/Concepts

Block 5 - Implementing New Product Decision

  • Unit 1 - Concept Development and Testing
  • Unit 2 - Physical Development of the Product
  • Unit 3 - Pre-test Marketing and Test Marketing
  • Unit 4 - Product Launch

Previous Year Solved Question Papers Included

MS-63 English (Total-4, Solved-0, Unsolved-4)

  • June (2020-2022)
  • December (2020-2021)

MS-63 Help Book Details

  • University IGNOU (Indira Gandhi National Open University)
  • Title Product Management
  • Language(s) English
  • Code MS-63
  • Subject Marketing Management
  • Degree(s) MBA (MS)
  • Course Core Courses (CC)
  • ISBN 978-93-82688-57-0 (English)
  • Pages 126 (English)
  • Weight 101gms (English)
  • Dimensions (L) 21cm, (W) 15cm, (H) 1cm
  • Author Gullybaba.com Panel
  • Publisher Gullybaba Publishing House Pvt. Ltd.

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