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IGNOU MS-612
- Retail Management,
Latest Help Book Edition

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Chapter-wise Reference Book with Previous Year Solved Question Papers of MS-612 Retail Management for IGNOU MBA (MS) Marketing Management.

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About MS-612 Help Book Latest Edition

MS-612 English Topics Covered

Block 1 - An Overview of Retailing Environment

  • Unit 1 - Introduction to Retailing
  • Unit 2 - Evolution of Retail Environment
  • Unit 3 - Formats of Retailing

Block 2 - Retail Planning and Development

  • Unit 1 - Understanding the Retail Customer
  • Unit 2 - Marketing Research for Retailing
  • Unit 3 - Strategic Retail Planning Process
  • Unit 4 - Locational Decisions
  • Unit 5 - Growth Strategies

Block 3 - Retail Mix

  • Unit 1 - Product Merchandise
  • Unit 2 - Pricing
  • Unit 3 - Promotion and Communication Mix
  • Unit 4 - Atmospherics

Block 4 - Retail Operations

  • Unit 1 - Sourcing
  • Unit 2 - Financial Management Issues in Retailing
  • Unit 3 - Organisation Structure and Management of Human Resources
  • Unit 4 - CRM - Customer Relationship Marketing
  • Unit 5 - Monitoring and Controlling Retail Operations

Block 5 - Issues Impacting Retail Business in India

  • Unit 1 - Legal and Security Issues in Retail
  • Unit 2 - Ethical Dimensions
  • Unit 3 - Technology in Retailing
  • Unit 4 - Non Store Retailing

Previous Year Solved Question Papers Included

MS-612 English (Total-5, Solved-5, Unsolved-0)

  • June (2012-2013)
  • December (2011-2013)

MS-612 Help Book Details

  • University IGNOU (Indira Gandhi National Open University)
  • Title Retail Management
  • Language(s) English
  • Code MS-612
  • Subject Marketing Management
  • Degree(s) MBA (MS)
  • Course Core Courses (CC)
  • ISBN 978-93-81066-42-3 (English)
  • Pages 264 (English)
  • Weight 211gms (English)
  • Dimensions (L) 21cm, (W) 15cm, (H) 1cm
  • Author Gullybaba.com Panel
  • Publisher Gullybaba Publishing House Pvt. Ltd.

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