IGNOU MS-611
- Rural Marketing,
Latest Help Book Edition

MS-611 English Topics Covered

Block 1 - Rural Markets—An Overview

• Unit 1 - Rural Markets in India
• Unit 2 - Understanding Rural Environment

Block 2 - Understanding the Rural Consumer

• Unit 1 - Differential Aspects of Buying Behaviour and Major Influences on Rural Buying Behaviour
• Unit 2 - Trends in Consumer Behaviour
• Unit 3 - Rural Marketing Research

Block 3 - Product and Pricing Decisions for the Rural Markets

• Unit 1 - Product Development, Adoption Process and Modification Decisions
• Unit 2 - Pricing Decisions

Block 4 - Managing the Promotion

• Unit 1 - Understanding Rural Media and Current Opportunities
• Unit 2 - Message Design and Development for Rural Markets
• Unit 3 - Rural Sales Promotion Effort

Block 5 - Accessing Rural Markets

• Unit 1 - Physical Infrastructure and Dynamics of Distribution
• Unit 2 - Participants in the Rural Distribution Process
• Unit 3 - Physical Distribution Process

Block 6 - Understanding Rural Merketing Process–Case Studies

• Unit 1 - Rural Communication: A Case Study of Philips Consumer Electronics
• Unit 2 - Mass Media and Social Advertising
• Unit 3 - Rural Distribution for the FMCG Sector - A Case Study of HLL
• Unit 4 - Rural Buying Behaviour: A Case Study of Consumer In Jammu

Previous Year Solved Question Papers Included

MS-611 English (Total-4, Solved-0, Unsolved-4)

• June (2020-2021)
• December (2019-2020)

MS-611 Help Book Details