IGNOU BRL-02
- Retail Marketing and Communication,
Latest Help Book Edition

BRL-02 English Topics Covered

Block 1 - All Units

• Unit 1 - Overview of Retail Marketing
• Unit 2 - Understanding Shoppers and Shoppers’ Behavior
• Unit 3 - Personal Selling
• Unit 4 - Customer and Customer’s Needs
• Unit 5 - Steps in Selling-I
• Unit 6 - Steps in Selling-II
• Unit 7 - Overview of Retail Promotions
• Unit 8 - Advertising and Promotion
• Unit 9 - In-store Promotion and Management
• Unit 10 - In-store Objectives, Advantages and Limitations
• Unit 11 - In-store Promotions, Strategies, Budgets and Evaluation
• Unit 12 - Types and Techniques of Sales In-store Promotions

Previous Year Solved Question Papers Included

BRL-02 English (Total-4, Solved-0, Unsolved-4)

• June (2019-2022)
• December (2018-2021)

BRL-02 Help Book Details