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IGNOU BRL-02 - Retail Marketing and Communication

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Retail Marketing and Communication

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IGNOU BRL-02 Code Details

  • University IGNOU (Indira Gandhi National Open University)
  • Title Retail Marketing and Communication
  • Language(s) English
  • Code BRL-02
  • Subject Retailing
  • Degree(s) BBARL, DIR
  • Course Core Courses (CC)

IGNOU BRL-02 English Topics Covered

Block 1 - All Units

  • Unit 1 - Overview of Retail Marketing
  • Unit 2 - Understanding Shoppers and Shoppers’ Behavior
  • Unit 3 - Personal Selling
  • Unit 4 - Customer and Customer’s Needs
  • Unit 5 - Steps in Selling-I
  • Unit 6 - Steps in Selling-II
  • Unit 7 - Overview of Retail Promotions
  • Unit 8 - Advertising and Promotion
  • Unit 9 - In-store Promotion and Management
  • Unit 10 - In-store Objectives, Advantages and Limitations
  • Unit 11 - In-store Promotions, Strategies, Budgets and Evaluation
  • Unit 12 - Types and Techniques of Sales In-store Promotions
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Why Download BRL-02 Materials and What is its best use?

To attend IGNOU BRL-02 Term-End Examination, you must first submit your Assignments to the university and it is possible from the BRL-02 study material. You can solve all necessary Assignments using Help Books. This will help in gaining good marks.

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