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IGNOU MTM-06 - Marketing for Tourism Managers

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Marketing for Tourism Managers

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IGNOU MTM-06 Code Details

  • University IGNOU (Indira Gandhi National Open University)
  • Title Marketing for Tourism Managers
  • Language(s) English
  • Code MTM-06
  • Subject Tourism Management
  • Degree(s) MTM
  • Course Core Courses (CC)

IGNOU MTM-06 English Topics Covered

Block 1 - All Units

  • Unit 1 - Introduction of Marketing
  • Unit 2 - Marketing in a Developing Economy
  • Unit 3 - Marketing of Services
  • Unit 4 - Planning Marketing Mix
  • Unit 5 - Market Segmentation
  • Unit 6 - Marketing Organisation
  • Unit 7 - Marketing Research and its Applications
  • Unit 8 - Determinants of Consumer Behaviour
  • Unit 9 - Models of Consumer Behaviour
  • Unit 10 - Indian Consumer Environment
  • Unit 11 - Product Decisions and Strategies
  • Unit 12 - Product Life Cycle and New Product Development
  • Unit 13 - Branding and Packaging Decisions
  • Unit 14 - Pricing Policies and Practices
  • Unit 15 - Marketing Communications
  • Unit 16 - Advertising and Publicity
  • Unit 17 - Personal Selling and Sales Promotion
  • Unit 18 - Sales Forecasting
  • Unit 19 - Distribution Strategies
  • Unit 20 - Managing Sales Personnel
  • Unit 21 - Marketing and Public Policy
  • Unit 22 - Cyber Marketing
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