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IGNOU AMK-01
- Marketing,
Latest Solved Assignment

(July 2023 - January 2024)

AMK-01 Assignment

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IGNOU AMK-01 July 2023 - January 2024 - Solved Assignment

Are you looking to download a PDF soft copy of the Solved Assignment AMK-01 - Marketing? Then GullyBaba is the right place for you. We have the Assignment available in English and Hindi language.

This particular Assignment references the syllabus chosen for the subject of Marketing, for the July 2023 - January 2024 session. The code for the assignment is AMK-01 and it is often used by students who are enrolled in the BA, B.COM, B.Sc. Degree.

Once students have paid for the Assignment, they can Instantly Download to their PC, Laptop or Mobile Devices in soft copy as a PDF format. After studying the contents of this Assignment, students will have a better grasp of the subject and will be able to prepare for their upcoming tests.

IGNOU AMK-01 (July 2023 - January 2024) Assignment Questions

1. Define market targeting and explain the procedure on how to target different markets?

2. Explain basic methods of price determination. Also discuss the factors influencing pricing.

3. Write short notes on the following:

a) Personal selling
b) Cash discount
c) Super-market
d) Monopoly

4. Differentiate between the following:

a) Marketing and Selling
b) Departmental store and Multiple shop.
c) Marketing mix and Promotion mix.
d) Publicity and Public relations

5. Comment briefly on the following statement:

a) “Marketing communication plays an important role in company's overall marketing process”.
b) “Product line refers to all the products offered by a particular seller”.
c) “Market skimming makes sense under certain conditions”.
d) “All buying decisions start with need recognition”.

IGNOU AMK-01 (July 2022 - January 2023) Assignment Questions

1. What do you mean by market segmentation? Explain the importance of market segmentation.

2. What is product life cycle? Discuss the various stages in the life cycle of a product.

3. Write short notes on the following:

(a) Consumer Behavior
(b) Trade Promotion
(c) Ware housing
(d) Services

4. Differentiate between the following:

(a) Publicity and Advertisement
(b) Selective Distribution and exclusive distribution
(c) Broker and Commission agent
(d) Retailer and Wholesaler

5. Comment briefly on the following statement:

(a) Marketing is the most important activity of any business.
(b) An effective system of physical distribution greatly helps a firm in achieving its marketing objectives.
(c) Finding an appropriate brand name for a new product is a tricky job.
(d) When a new product is launched in the market, the manufacturer enjoys flexibility in the matter of prise setting.

IGNOU AMK-01 (July 2023 - January 2024) Assignment Questions

1. बाज़ार लक्ष्यीकरण को परिभाषित कीजिए और विभिन्न बाज़ारों को लक्षित किया करने की प्रक्रिया को समझाइये ? कीजिए । कीमत निर्धारण को

2. कीमत निर्धारण की बुनियादी विधियों की व्याख्या प्रभावित करने वाले कारकों की चर्चा कीजिए ।

3. निम्नलिखित पर संक्षिप्त नोट लिखिए :

(क) व्यक्तिगत विक्रय
(ख) नकद छूट
(ग) सुपर मार्केट
(घ) एकाधिकार

4. निम्नलिखित में अंतर स्पष्ट कीजिए :

(क) विपणन और विक्रय
(ख) विभागीय भंडार और बहुसंख्यक दुकानें
(ग) विपणन मिश्रण और संवर्धन मिश्रण
(घ) प्रचार और जनसंपर्क

5. निम्नलिखित कथन पर संक्षिप्त टिप्पणी कीजिए :

(क) “कंपनी की समग्र विपणन प्रक्रिया में विपणन सम्प्रेषण एक महत्वपूर्ण भूमिका निभाता है।
(ख) "उत्पाद श्रृंखला किसी विशेष विक्रेता द्वारा पेश किए गए सभी उत्पादों को संदर्भित करती है" ।
(ग) "बाजार मंथन कुछ स्थितियों के तहत समझ में आती है"।
(घ) "क्रय निर्णय आवश्यकता की पहचान से शुरू होते हैं"।

IGNOU AMK-01 (July 2022 - January 2023) Assignment Questions

1. बाजार खंडीकरण से आप क्या समझते है ? बाजार खंडीकरण के महत्व की व्याख्या कीजिए।

2. उत्पाद जीवन चक्र क्या है ? उत्पाद जीवन चक्र की विभिन्न अवस्थाओं की विवेचना कीजिए।

3. निम्नलिखित पर संक्षिप्त नोट लिखिए

(क) क्रेता व्यवहार
(ख) व्यापार संवर्धन
(ग) भण्डारण (Warehousing)
(घ) सेवाएँ (services)

4. निम्नलिखित में अंतर स्पष्ट कीजिए:

(क) प्रचार और विज्ञापन
(ख) चयनात्मक वितरण और एकाकी वितरण
(ग) दलाल और कमीशन एजेंट
(घ) फुटकर व्यापारी और थोक व्यापारी

5. निम्नलिखित कथन पर संक्षिप्त टिप्पणी कीजिए:

(क) विपणन किसी भी व्यवसाय की सबसे महत्वपूर्ण गतिविधि है।
(ख) भौतिक वितरण की एक प्रभावी प्रणाली फर्म को अपने विपणन उदेश्यों को प्राप्त करने में बहुत सहायता करती है।
(ग) किसी नए उत्पाद के लिए उपयुक्त ब्रांड नाम खोजना एक कठिन कार्य हैं।
(घ) बाजार में जब किसी नए उत्पाद का विक्रय आरम्भ किया जाता है तो निर्माता को मूल्य निर्धारण के संबंध में पर्याप्त रूप से नम्यता प्राप्त होती है।

AMK-01 Assignment Details

  • University IGNOU (Indira Gandhi National Open University)
  • Title Marketing
  • Language(s) English and Hindi
  • Session July 2023 - January 2024
  • Code AMK-01
  • Subject Marketing
  • Degree(s) BA, B.COM, B.Sc.
  • Course Application-Oriented Courses (AOC)
  • Author Gullybaba.com Panel
  • Publisher Gullybaba Publishing House Pvt. Ltd.

Assignment Submission End Date

The IGNOU open learning format requires students to submit study Assignments. Here is the final end date of the submission of this particular assignment according to the university calendar.

  • 30th April (if Enrolled in the June Exams)
  • 31st October (if Enrolled in the December Exams).

Download Files & Sessions Details

Here are the PDF files that you can Download for this Assignment. You can pick the language of your choice and see other relevant information such as the Session, File Size and Format.

English Language

  • July 2023 - January 2024 12 Pages (0.00 ), PDF Format SKU: IGNGB-AS-BS-AMK01-EN-383
  • July 2022 - January 2023 14 Pages (0.00 ), PDF Format SKU: IGNGB-AS-BS-AMK01-EN-201

Hindi Language

  • July 2023 - January 2024 14 Pages (0.00 ), PDF Format SKU: IGNGB-AS-BS-AMK01-HI-383
  • July 2022 - January 2023 14 Pages (0.00 ), PDF Format SKU: IGNGB-AS-BS-AMK01-HI-201

What's Included

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  • All Solved Answers By IGNOU Experts.
  • Available for 3 Times for Download.
  • Downloadable Soft Copy in PDF.
  • Print Ready Format: A4 (21 x 29 x .20 cm (Width x Length x Height)