IGNOU MTM-16/MTTM-16 Project – Marketing of Tourism Destinations with special reference to Golden Triangle

India is a large country having many geographical and cultural diversities. Therefore, tourism planning has to be taken up on a regional basis. Each state or a region in the state, as the case may be, identifies the tourism potential of its destination and tries to build them up into viable tourist circuits for greater effectiveness in management. It is the quality of destination planning and implementation of projects that ultimately decide the experience that a tourist will have at these places.

Objectives

• To study the Sustainable tourism practices among travel intermediaries.
• To examine the marketing strategy and its effect on golden triangle of India.
• To get information regarding the consumers perception, reason for travel, the emerging trends and factors influencing choice of a destination and implementing them towards growth and development of tourism in this region.

Topic Covered

• Introduction
• Marketing Strategy-Conceptual Discussion
• Research Methodology
• Data Analysis and Interpretation
• Finding, Conclusion and Suggestions
• Bibliography
• Questionnaire