IGNOU MS-100 (MM) Project – Consumer’s Awareness and Satisfaction Regarding the Online Buying: Study in Kuwait

Electronic Shopping is a recent phenomenon in the field of E-Business and is definitely going to be the future of shopping in the world. Most of the companies are running their on-line portals to sell their products/services on-line. The internet revolution has brought about a paradigm shift in the way things are done. The Internet and worldwide web (www) have dramatically changed the way consumers seek and use information.

Objectives

• Following objectives are formulated for the proposed study:
• To study the Perception of Consumers regarding the online buying behaviour with reference to awareness and customers satisfaction.
• To assess the ability of E-Shopping sites to attract and retain customers in Kuwait Environment.
• To study the nature and impact of various promotional strategies/methods on E-shopping.
• To analyze the Shift in Buying Behaviour among Consumers with reference to buying channels.
• To study the factors due to which the potential customers do not use E- Shopping as their buying channel.

Topic Covered

• Introduction
• Review of Related Literature
• Research Methodology
• Data Analysis and Interpretations
• Major Findings Conclusion and Suggestions
• Bibliography
• Questionnaire