IGNOU MS-100 (FM) Project – Investor’s Behaviour towards Alternatives Savings Avenues in Ranchi

Economic success and sound financial system is intertwined in both literature and practice. Economic reform process of 1991 had a great impact on redefining the financial system of India leading to overall economic development of the country. Today, India’s financial system is considered to be sound and stable as compared to many other Asian countries where the financial market is facing many crises.

Objectives

• In order to examine the issues, the following objectives:
• To understand the retail investors’ behavior towards different savings avenues on the basis of their age, gender, education and profession.
• To identify the features as the retail investors look for in investment products
• To identify the scheme preference of investors
• To identify the factors those influence the investor’s fund/scheme selection
• To identify the source of information that influences the fund/scheme selection decision.

Topic Covered

• Introduction
• Review of Related Literature
• Research Methodology
• Data Analysis and Interpretations
• Findings and Conclusion
• Bibliography