IGNOU PTS-06 Project – Tourism Marketing and Production Strategies of Gujrat

Gujarat (Gujarati: રાજકોટ, Hindi:, English: Rājkot, pronunciation (help•info)) is the 4th largest city in the state of Gujarat, India. Gujarat is the 28th urban agglomeration in India, with a population more than 1.43 million as on 2008.[5][6] Gujarat is ranked 22nd in The world’s fastest growing cities and urban areas from 2006 to 2020.[7] Gujarat is a city of Gujarat state in India and administrative headquarters of the Gujarat District, located on the banks of the Aji River and Niari River. Gujarat was the capital of the then Saurashtra state from 15 April 1948 to 31 October 1956 before merging in bilingual Bombay State on 1 November 1956.

Objectives

• Optimum utilization of rich tourist resources of the state in order to attract maximum number of domestic and international tourists.
• To facilitate the growth of tourism in the states so that the private sector contributes significantly in the development of tourism in Gujarat.
• Preservation of rich bio-diversity, natural, historical, architectural and cultural heritage of Gujarat with special emphasis on conservation of historical monuments in Gujarat.
• To develop a ready market for the rich and varied handicrafts and cottage industries of Gujarat so as to ensure welfare of artisans/artists.
• To promote inter-cultural understanding through religious/pilgrim tourism and fairs and festivals.
• To promote socio-economic development of Gujarat through tourism with special thrust on backward areas.
• To make tourism a ‘people’s industry’ in the state.

Topic Covered

• Introduction
• Marketing Strategy of Gujarat Tourism
• Important Tourist Places & Attractions of Gujarat
• Role of Government for the Development Tourism in Gujarat
• Conclusion