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MMPC-17 English Topics Covered
Block 1 – Introduction to Corporate Management
- Unit 1 – Corporate Management: An Overview
- Unit 2 – Corporate Policy
Block 2 – Corporate Level Growth Strategy
- Unit 1 – Intensive Growth Strategies
- Unit 2 – Integration and Diversification Growth Strategies
- Unit 3 – Strategic Alliances
Block 3 – International Strategy
- Unit 1 – Internationalization Process
- Unit 2 – Evaluation of Market and Risk Assessment
- Unit 3 – Entry into the International Markets
Block 4 – Strategic Enablers
- Unit 1 – IT and Strategy
- Unit 2 – Technology and R&D
- Unit 3 – Knowledge Management
- Unit 4 – Innovation
