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MMPC-06 English Topics Covered
Block 1 – Introduction to Marketing and Markets
- Unit 1 – Marketing: An Overview
- Unit 2 – Marketing Environment Analysis
- Unit 3 – Market Segmentation, Targeting and Positioning
- Unit 4 – Consumer Behavior
Block 2 – Product and Pricing Decisions
- Unit 1 – Product Decisions
- Unit 2 – Branding and Packaging Decisions
- Unit 3 – Product Life Cycles and New Product Development
- Unit 4 – Pricing Decisions
Block 3 – Distribution and Promotion Decisions
- Unit 1 – Integrated Marketing Communications
- Unit 2 – Advertising and Sales Promotion
- Unit 3 – Personal Selling and Managing Sales Personnel
- Unit 4 – Distribution Management
Block 4 – Sectoral Applications and Emerging Issues
- Unit 1 – Marketing of Services
- Unit 2 – Digital Marketing
- Unit 3 – Other Emerging Issues in Marketing
