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This particular Assignment references the syllabus chosen for the subject of Journalism and Mass Communication, for the January 2024 - July 2024 session. The code for the assignment is MJM-29 and it is often used by students who are enrolled in the MA Degree.
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1. Select any recent advertising campaign of your choice. Identify the appeals used and discuss how these align with the target audience and campaign objectives. Provide recommendations for improving the campaign based on your analysis.
2. Discuss, with suitable examples, how ideation and copywriting contribute to conveying a compelling message.
3. Describe the structure and functioning of an Ad Agency.
4. Prepare a press release for any product launch event.
5. Write short notes on any two of the following
a. Message Weight
b. Internal Publics
c. CSR
d. Corporate Image
1. While promoting a social cause, how would you apply the core concepts of marketing? Discuss using the example of ‘Immunization drops for infants’. In this case, what is the product, who is the customer and what strategies would you use to market the idea?
2. Has there been a recent Corporate Crisis that you feel you would/could have handled better in terms of Public Relations and Management? Discuss it in detail. – what was the crisis situation, what did the company do, what strategy you would have designed and how would it have been better?
3. Here is a hypothetical situation: ‘Son of a famous film star is being launched in a new movie. A Press Conference has been called today on occasion of the Mahurat Shot’. Write a Press Release for the journalists attending the conference. What would you include in their Press Kit?
4. Social Media influencers have become an integral part of any marketing strategy. Explain in detail, the ‘Influencer Marketing and its relevance in the current times.
5. A new shampoo is to be launched. Decide a Brand name for the shampoo. Prepare a strategic marketing plan for its launch, specifying the use of Advertising, Direct Marketing, Personal Selling and Public Relations.
1. अपनी पसंद का कोई भी हालिया विज्ञापन अभियान चुनें। उपयोग की गई अपीलों की पहचान करें और चर्चा करें कि ये लक्षित दर्शकों और अभियान उद्देश्यों के साथ कैसे संरेखित होती हैं। अपने विश्लेषण के आधार पर अभियान को बेहतर बनाने के लिए अनुशंसाएँ प्रदान करें।
2. उपयुक्त उदाहरणों के साथ चर्चा करें कि कैसे विचारशीलता (ideation) और कॉपी राइटिंग एक सम्मोहक संदेश देने में योगदान करती है।
3. एक विज्ञापन एजेंसी की संरचना और कार्यप्रणाली का वर्णन करें।
4. किसी भी उत्पाद लॉन्च इवेंट के लिए एक प्रेस विज्ञप्ति तैयार करें।
5. निम्नलिखित में से किन्हीं दो पर संक्षिप्त टिप्पणियाँ लिखें (प्रत्येक 300 शब्द):
क. संदेश भार (Message Weight)
ख. आंतरिक जनता ( इंटरनल पब्लिक)
ग. सीएसआर
घ. कारपोरेट छवि
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