Consumer behavior with consumer purchasing activities is at the centre of different research. The study of consumer behavior investigates questionable to define who the customer is, to explore what are his preferences and explain the factors that influence his action and decision. Consumer behavior has attracted the interest from different discipline, particularly economics, management and corporate marketers. It is one of the most researched areas of academic and professional studies all over the world. Researchers and scholars have formulated different methods, approaches and theories to understand consumer behavior.