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TS6 Tourism Marketing (IGNOU Help book for TS-6 in English Medium)

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SKU
978-93-81638-68-2
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Book                         :       TS-6 Tourism Marketing

Author                       :       GPH Panel of Experts   

ISBN                          :       978-93-81638-68-2

Binding                      :       Paperback

Publisher                   :       Gullybaba Publishing House Pvt. Ltd.

Number of Pages       :       267

Language                   :       English

Edition                        :       2018

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TS-6 Tourism Marketing

CONTENTS COVERED

Block- I Understanding Tourism Market

Unit-1 Introduction to Tourism Marketing - Approaches, Relevance and Role
Unit-2 Market Segmentation
Unit-3 Tourism Markets: International and Domestic

Block- II Market Analysis

Unit-4 Marketing Research
Unit-5 Competitive Analysis and Strategies
Unit-6 Forecasting for Tourism and its Products
Unit-7 Role of Technology in Tourism Marketing

Block- III Developmental Role of Marketing

Unit-8 Role of Public Organisations
Unit-9 Role of Local Bodies
Unit-10 Role of NGOs
Unit-11 Socially Responsible Marketing
Unit-12 Social Marketing

Block- IV Marketing Mix

Unit-13 Product Designing
Unit-14 Pricing Strategies
Unit-15 Promotion Strategies
Unit-16 Distribution Strategies
Unit-17 The Fifth P : People, Process and Physical Evidence

Block- V Marketing Mix: Specific Situations

Unit-18 Familiarization Tours
Unit-19 Seasonal Marketing
Unit-20 Tourism Fairs and Travel Markets

Block- VI Destination Marketing

Unit-21 Regions, Cities, Leisure Spots
Unit-22 Events, Activities, Individuals
Unit-23 Shopping, Education and Culture
Unit-24 Marketing Local Foods

Block- VII Accommodation Marketing

Unit-25 Star Category Hotels
Unit-26 Alternate Accommodation
Unit-27 Supplementary Accommodation
Unit-28 Linkages in the Trade


Block- VIII Transport and Travel Services Marketing

 Unit-29 Airlines Marketing
Unit-30 Tourist Transport Marketing
Unit-31 Travel Agency Marketing
Unit-32 Tour Operators Marketing

QUESTION PAPERS
1. Question Paper - Dec 2001
2. Question Paper - June 2002
3. Question Paper - Dec 2002
4. Question Paper - June 2003
5. Question Paper - Dec 2003
6. Question Paper - June 2004
7. Question Paper - June 2005
8. Solution Paper - Dec 2005
9. Solution Paper - June 2006
10. Solution Paper - June 2007
11. Solution Paper - Dec 2007
12. Solution Paper - June 2008
13. Solution Paper - Dec 2008
14. Question Paper - June 2009
15. Question Paper - Dec 2009
16. Question Paper - June 2010
17. Question Paper - Dec 2010
18. Question Paper - June 2011
19. Question Paper - Dec 2011
20. Solution Paper - June 2012
21. Solution Paper - Dec 2012
22. Solution Paper - June 2013
23. Solution Paper - Dec 2013
24. Solution Paper - June 2014
25. Question Paper - Dec 2014
26. Question Paper - June 2015
27. Question Paper - Dec 2015
28. Solution Paper - June 2016
29. Question Paper - Dec 2016
30. Question Paper - June 2017
31. Question Paper - Dec 2017
32. Solution Paper - June 2018

More Information
SKU 978-93-81638-68-2
Author N/A
Language English
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