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IGNOU MS-68 Management of Marketing Communication and Advertising - Latest Help Book Edition

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MS-68 English Topics Covered

Block 1 – Marketing Communication and Advertising—Basic Concepts

  • Unit 1 – Marketing Communication Process
  • Unit 2 – Communication-Key Behavioural Concepts
  • Unit 3 – Indian Media Scene

Block 2 – Advertising Campaign Planning and Execution

  • Unit 1 – Planning Communication Strategy
  • Unit 2 – Advertising Campaign Planning-Strategic Consideration, Creative Consideration
  • Unit 3 – Advertising Creativity Campaign Planning and Execution
  • Unit 4 – Advertising Research – Role and Trends
  • Unit 5 – Measuring Advertising Effectiveness Definitions and Techniques

Block 3 – Media Planning Concepts

  • Unit 1 – Media Concepts, Characteristics and Issues in Media Planning
  • Unit 2 – Media Selection, Planning and Scheduling
  • Unit 3 – Internets as an Emerging Advertising Medium

Block 4 – Marketing Communication Form

  • Unit 1 – Managing Sales Promotion
  • Unit 2 – Direct Marketing
  • Unit 3 – Publicity and Public Relations
  • Unit 4 – Social Marketing Communication

Block 5 – Strategies for Advertising Agencies

  • Unit 1 – Functions and Structure of Ad Agency
  • Unit 2 – Managing Client Agency Relationships
  • Unit 3 – Strategies for Account Management
  • Unit 4 – Legal and Ethical Issues in Advertising

Previous Year Solved Question Papers Included

English (Total-4, Solved-0, Unsolved-4)

  • June (2020-2021)
  • December (2020-2021)

About MS-68 Help Book Latest Edition

University : IGNOU (Indira Gandhi National Open University)
Title :Management of Marketing Communication and Advertising
Language(s) : English
Code : MS-68
Degree :
Subject : Marketing Management
Course : Core Courses (CC)
ISBN : 978-93-81066-41-6(English)
Pages : 138(English)
Weight : 0.11kg
Dimensions : (L) 21cm, (W) 15cm, (H) 1cm
Author : Gullybaba.com Panel
Publisher : Gullybaba Publishing House Pvt. Ltd.
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Management of Marketing Communication and Advertising

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