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IGNOU MS-64 International Marketing - Latest Help Book Edition

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Top quality (Latest) Books with solved PYQ to Score High in Less Time inMS-64 International Marketing for IGNOU MBA (MS) Marketing Management.

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  •  University Syllabus Coverage
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MS-64 English Topics Covered

Block 1 – International Marketing: An Introduction

  • Unit 1 – Scope and Size of International Markets
  • Unit 2 – Conceptual Framework
  • Unit 3 – Institutional Framework

Block 2 – Environment of International Business

  • Unit 1 – Cultural Environment
  • Unit 2 – Political and Legal Environment
  • Unit 3 – Strategic Retail Planning Process

Block 3 – Policy Framework and Procedural Aspects

  • Unit 1 – India’s Export – Import Policy
  • Unit 2 – Export – Import Documentation

Block 4 – International Marketing Mix

  • Unit 1 – International Product Policy and Planning
  • Unit 2 – International Advertising
  • Unit 3 – International Pricing Policy
  • Unit 4 – International Distribution and Sales Policy

Block 5 – International Marketing Planning

  • Unit 1 – International Market Selection
  • Unit 2 – International Marketing Research
  • Unit 3 – International Marketing Planning and Control

Previous Year Solved Question Papers Included

English (Total-4, Solved-0, Unsolved-4)

  • June (2020-2021)
  • December (2020-2021)

About MS-64 Help Book Latest Edition

University : IGNOU (Indira Gandhi National Open University)
Title :International Marketing
Language(s) : English
Code : MS-64
Degree :
Subject : Marketing Management
Course : Core Courses (CC)
ISBN : 978-93-5554-415-5(English)
Pages : 192(English)
Weight : 0.154kg
Dimensions : (L) 21cm, (W) 15cm, (H) 1cm
Author : Gullybaba.com Panel
Publisher : Gullybaba Publishing House Pvt. Ltd.
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International Marketing

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