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This particular Assignment references the syllabus chosen for the subject of Marketing Management, for the January 2023 - July 2023 session. The code for the assignment is MS-65 and it is often used by students who are enrolled in the MBA (MS) Degree.
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1. Briefly discuss the services marketing mix and the services marketing triangle.
2. What guidelines you would follow for developing an advertising campaign for a service organization? Discuss by taking the example of a commercial bank or an insurance company.
3. Briefly describe the gaps model and explain the significance of the five gaps that the model identifies.
4. Identify any basic hospital service like an X-ray analysis or a complete health check examination in three medical establishments in your city. Do you find any price variations?
What in your view are the reasons for these variations?
5. Write short notes on following
a. Four Modes of Service Delivery
b. Significance of Internal Marketing.
c. Yield Management
1. Discuss the international scenario of role played by services sector in national economies. Do you feel India is following the trend displayed by developed economies in this regard? Discuss the theories of motivation, and types of motivational conflict.
2. What are the basic differences between pricing of goods and pricing of services? Does characteristics of services influence their pricing? Discuss.
3. Using SERVQUAL scale, create a questionnaire for a service firm that you patronize or are familiar with.
4. What are the implications of core, facilitating and supporting services for marketers of education? Discuss the concept of an augmented service products with the help of examples from the educational services..
5. Write short notes on following
a. GATS
b. Branding of Financial Products
c. Positioning of Advertising Agency
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