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IGNOU MS-65
- Marketing of Services,
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(January 2023 - July 2023)

MS-65 Assignment

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IGNOU MS-65 January 2023 - July 2023 - Solved Assignment

Are you looking to download a PDF soft copy of the Solved Assignment MS-65 - Marketing of Services? Then GullyBaba is the right place for you. We have the Assignment available in English language.

This particular Assignment references the syllabus chosen for the subject of Marketing Management, for the January 2023 - July 2023 session. The code for the assignment is MS-65 and it is often used by students who are enrolled in the MBA (MS) Degree.

Once students have paid for the Assignment, they can Instantly Download to their PC, Laptop or Mobile Devices in soft copy as a PDF format. After studying the contents of this Assignment, students will have a better grasp of the subject and will be able to prepare for their upcoming tests.

IGNOU MS-65 (January 2023 - July 2023) Assignment Questions

1. Briefly discuss the services marketing mix and the services marketing triangle.

2. What guidelines you would follow for developing an advertising campaign for a service organization? Discuss by taking the example of a commercial bank or an insurance company.

3. Briefly describe the gaps model and explain the significance of the five gaps that the model identifies.

4. Identify any basic hospital service like an X-ray analysis or a complete health check examination in three medical establishments in your city. Do you find any price variations?
What in your view are the reasons for these variations?

5. Write short notes on following
a. Four Modes of Service Delivery
b. Significance of Internal Marketing.
c. Yield Management

IGNOU MS-65 (January 2022 - July 2022) Assignment Questions

1. Discuss the international scenario of role played by services sector in national economies. Do you feel India is following the trend displayed by developed economies in this regard? Discuss the theories of motivation, and types of motivational conflict.

2. What are the basic differences between pricing of goods and pricing of services? Does characteristics of services influence their pricing? Discuss.

3. Using SERVQUAL scale, create a questionnaire for a service firm that you patronize or are familiar with.

4. What are the implications of core, facilitating and supporting services for marketers of education? Discuss the concept of an augmented service products with the help of examples from the educational services..

5. Write short notes on following

a. GATS
b. Branding of Financial Products
c. Positioning of Advertising Agency

MS-65 Assignment Details

  • University IGNOU (Indira Gandhi National Open University)
  • Title Marketing of Services
  • Language(s) English
  • Session January 2023 - July 2023
  • Code MS-65
  • Subject Marketing Management
  • Degree(s) MBA (MS)
  • Course Core Courses (CC)
  • Author Gullybaba.com Panel
  • Publisher Gullybaba Publishing House Pvt. Ltd.

Assignment Submission End Date

The IGNOU open learning format requires students to submit study Assignments. Here is the final end date of the submission of this particular assignment according to the university calendar.

  • 30th April (if Enrolled in the June Exams)
  • 31st October (if Enrolled in the December Exams).

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English Language

  • January 2023 - July 2023 14 Pages (0.00 ), PDF Format SKU: IGNGB-AS-MBA-MS65-EN-269
  • January 2022 - July 2022 20 Pages (0.00 ), PDF Format SKU: IGNGB-AS-MBA-MS65-EN-112

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  • All Solved Answers By IGNOU Experts.
  • Available for 3 Times for Download.
  • Downloadable Soft Copy in PDF.
  • Print Ready Format: A4 (21 x 29 x .20 cm (Width x Length x Height)

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