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This particular Assignment references the syllabus chosen for the subject of Marketing Management, for the January 2024 - July 2024 session. The code for the assignment is MS-64 and it is often used by students who are enrolled in the MBA (MS) Degree.
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1. Suggest export promotion organizations that may be approached by an engineering goods manufacturer in India for exploring international marketing opportunities. Summarize their major activities to facilitate exports.
2. Briefly explain the elements that make up culture. Why is an understanding of different cultures important to an international marketing manager? Elaborate giving examples.
3. Explain the different forms of 'regional economic groupings' giving suitable examples.
4. Briefly explain the components of international advertising strategy. What are the advantages and disadvantages of standardization of international advertising programme?
5. Write short notes on following.
a) International distribution channels.
b) Scope of international marketing research.
c) Decision areas for strategic planning in the international marketing context.
1. The EPRG framework has implications on the strategy formulation process. Explain with help of example in the India context.
2. What do you understand by the term political risk? In your opinion is it country specific or firm specific or both? Elaborate giving examples.
3. What are the different parties in a letter of credit? Explain the step-by-step procedure of realising export proceeds.
4. Why do you think a company should or should not market the same product in the same way around the world? Explain with the help of suitable examples.
5. With the help of an example explain how a marketing manager can use ”country attractiveness / competitive strength” matrix to define the direction of growth for the organisation.
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