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IGNOU MCO-06
- Marketing Management,
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(July 2023 - January 2024)

MCO-06 Assignment

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IGNOU MCO-06 July 2023 - January 2024 - Solved Assignment

Are you looking to download a PDF soft copy of the Solved Assignment MCO-06 - Marketing Management? Then GullyBaba is the right place for you. We have the Assignment available in English and Hindi language.

This particular Assignment references the syllabus chosen for the subject of Marketing, for the July 2023 - January 2024 session. The code for the assignment is MCO-06 and it is often used by students who are enrolled in the M.COM, M.COM (Revised) Degree.

Once students have paid for the Assignment, they can Instantly Download to their PC, Laptop or Mobile Devices in soft copy as a PDF format. After studying the contents of this Assignment, students will have a better grasp of the subject and will be able to prepare for their upcoming tests.

IGNOU MCO-06 (July 2023 - January 2024) Assignment Questions

1. a) Summarise the impact of government regulations on marketing practices in rural India.
b) Compare and contrast the concept of micromarketing with that of mass customisation.

2. What is distribution mix? What interconnectedness it has with promotion mix?

3. Write short notes on the following:

a) Price determination
b) Market communication
c) Personal selling process
d) Social marketing

4. Differentiate between the following:

a) Market skimming and Penetration pricing strategies.
b) Marketing research and Marketing information system.
c) Selling and Marketing.
d) Micro and Macro environmental variables.

5. Comment briefly on the following statement:

a) Marketing helps to create awareness about the product among the consumers and helps them in decision making.
b) “Advertising is nothing but salesmanship in print.”
c) “An educated buyer makes a better buyer.”
d) “Marketing mix strategies should be different at various stages in the Product Life Cycle (PLC)”.

IGNOU MCO-06 (July 2023 - January 2024) Assignment Questions

1) a) Summarise impact of government regulations affecting marketing practices in rural India.
b) Compare and contrast the concept of micromarketing with that of mass customisation.

2) What is distribution mix? What interconnectedness does if have with promotion mix?

3) Write short notes on the following:

a) Price determination
b) Market communication
c) Personal selling process
d) Social marketing

4) Differentiate between the following:

a) Market skimming and penetration pricing strategies.
b) Marketing research and marketing information system.
c) Selling and marketing.
d) Micro and macro environmental variables.

5) Comment briefly on the following statement:

a) “Marketing helps to create awareness about the product among the consumers and helps them in decision making”.
b) “Advertising is nothing but salesmanship in print”.
c) “An educated buyer makes a better buyer”.
d) “Marketing mix strategies should be different at various stages in the Product Life Cycle PLC”.

IGNOU MCO-06 (July 2023 - January 2024) Assignment Questions

1. (क) ग्रामीण भारत में विपणन प्रथाओं को प्रभावित करने वाले सरकारी विनियमों को सारांशित कीजिए।
(ख) व्यष्टि विपणन के साथ सामूहिक व्यक्तिपरक उत्पादन की तुलना कीजिए और दोनों के बीच अंतर स्पष्ट कीजिए।

2. वितरण मिश्रण क्या है? संवर्धन मिश्रण के साथ इसका क्या अंतर्संबंध है?

3. निम्नलिखित पर संक्षिप्त व्याख्या कीजिए :

(क) कीमत निर्धारण
(ख) विपणन सम्प्रेषण
(ग) व्यक्तिगत विक्रय प्रक्रिया
(घ) सामाजिक विपणन

4. निम्मलिखित के बीच अंतर कीजिए:

(क) बाज़ार मंथन और पैठ कीमत निर्धारण नीतियाँ।
(ख) विपणन अनुसंधान और विपणन सूचना प्रणाली ।
(ग) विक्रय और विपणन |
(घ) व्यष्टि और समष्टि परिवेश चर ।

5. निम्नलिखित पर टिप्पणी कीजिए:

(क) विपणन उपभोक्ताओं के बीच उत्पाद के बारे में जागरूकता उत्पन्न करने में और उन्हें निर्णय लेने में सहायता करता है।
(ख) विज्ञापन विक्रय कला प्रिंट के अलावा और कुछ नहीं बल्कि विक्रय कला का छुपा हुआ रूप है।
(ग) एक शिक्षित क्रेता एक बेहतर क्रेता बनाता है।
(घ) उत्पाद जीवन चक्र (पीएलसी) के विभिन्न चरणों में विपणन मिश्रण नीतियों को अलग अलग होना चाहिए।

IGNOU MCO-06 (July 2023 - January 2024) Assignment Questions

1. (क) ग्रामीण भारत में विपणन प्रथाओं को प्रभावित करने वाले सरकारी विनियमों को सारांशित कीजिए।
(ख) व्यष्टि विपणन के साथ सामूहिक व्यक्तिपरक उत्पादन की तुलना कीजिए और दोनों के बीच अंतर स्पष्ट कीजिए ।

2. वितरण मिश्रण क्या है? संवर्धन मिश्रण के साथ इसका क्या अंतर्संबंध है?

3. निम्नलिखित पर संक्षिप्त व्याख्या कीजिए :

(क) कीमत निर्धारण
(ख) विपणन सम्प्रेषण
(ग) व्यक्तिगत विक्रय प्रक्रिया
(घ) सामाजिक विपणन

4. निम्मलिखित के बीच अंतर कीजिए :

(क) बाज़ार मंथन और पैठ कीमत निर्धारण नीतियाँ ।
(ख) विपणन अनुसंधान और विपणन सूचना प्रणाली ।
(ग) विक्रय और विपणन |
(घ) व्यष्टि और समष्टि परिवेश चर

5. निम्नलिखित पर टिप्पणी कीजिए:

(क) “विपणन उपभोक्ताओं के बीच उत्पाद के बारे में जागरूकता उत्पन्न करने में और उन्हें निर्णय लेने में सहायता करता है"।
(ख) "विज्ञापन विक्रय कला प्रिंट के अलावा और कुछ नहीं बल्कि विक्रय कला का छुपा हुआ रूप है"।
(ग) "एक शिक्षित क्रेता एक बेहतर क्रेता बनाता है ।"
(घ) "उत्पाद जीवन चक्र (पीएलसी) के विभिन्न चरणों में विपणन मिश्रण नीतियों को अलग अलग होना चाहिए।

MCO-06 Assignment Details

  • University IGNOU (Indira Gandhi National Open University)
  • Title Marketing Management
  • Language(s) English and Hindi
  • Session July 2023 - January 2024
  • Code MCO-06
  • Subject Marketing
  • Degree(s) M.COM, M.COM (Revised)
  • Course Core Courses (CC)
  • Author Gullybaba.com Panel
  • Publisher Gullybaba Publishing House Pvt. Ltd.

Assignment Submission End Date

The IGNOU open learning format requires students to submit study Assignments. Here is the final end date of the submission of this particular assignment according to the university calendar.

  • 30th April (if Enrolled in the June Exams)
  • 31st October (if Enrolled in the December Exams).

Download Files & Sessions Details

Here are the PDF files that you can Download for this Assignment. You can pick the language of your choice and see other relevant information such as the Session, File Size and Format.

English Language

  • July 2023 - January 2024 24 Pages (0.00 ), PDF Format SKU: IGNGB-AS-MC-MCO06-EN-361
  • July 2023 - January 2024 24 Pages (0.00 ), PDF Format SKU: IGNGB-AS-MC-MCO06-EN-374

Hindi Language

  • July 2023 - January 2024 24 Pages (0.00 ), PDF Format SKU: IGNGB-AS-MC-MCO06-HI-371
  • July 2023 - January 2024 24 Pages (0.00 ), PDF Format SKU: IGNGB-AS-MC-MCO06-HI-361

What's Included

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  • All Solved Answers By IGNOU Experts.
  • Available for 3 Times for Download.
  • Downloadable Soft Copy in PDF.
  • Print Ready Format: A4 (21 x 29 x .20 cm (Width x Length x Height)

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