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IGNOU MCO-06
- Marketing Management,
Latest Help Book Edition

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Chapter-wise Reference Book with Previous Year Solved Question Papers of MCO-06 Marketing Management for IGNOU M.COM, M.COM (Revised) Marketing.

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About MCO-06 Help Book Latest Edition

MCO-06 English Topics Covered

Block 1 - Nature and Scope of Marketing

  • Unit 1 - Introduction to Marketing
  • Unit 2 - Marketing Environment
  • Unit 3 - Marketing Information and Research

Block 2 - Understanding Consumers and Selecting Target Markets

  • Unit 1 - Buyer Behaviour
  • Unit 2 - Markets and Market Segmentation
  • Unit 3 - Market Targeting and Positioning

Block 3 - Product Decisions

  • Unit 1 - Product Concepts and Classification
  • Unit 2 - Product Developrihent and Product Life Cycle
  • Unit 3 - Branding, Packaging and Servicing

Block 4 - Pricing Decisions

  • Unit 1 - Objectives and Methods of Pricing
  • Unit 2 - Price Adjustment Strategies
  • Unit 3 - Regulation of Prices

Block 5 - Distribution Decisions

  • Unit 1 - Distribution Channels
  • Unit 2 - Marketing Intermediaries
  • Unit 3 - Marketing Logistics

Block 6 - Promotion Decisions and Emerging Issues

  • Unit 1 - Marketing Communication
  • Unit 2 - Personal Selling and Sales Promotion
  • Unit 3 - Advertising and Publicity
  • Unit 4 - Emerging Issues in Marketing

MCO-06 Hindi Topics Covered

Block 1 - विपणन का स्वरूप और विषय-क्षेत्र

  • Unit 1 - विपणन का परिचय
  • Unit 2 - विपणन परिवेश
  • Unit 3 - विपणन सूचना और अनुसंधान

Block 2 - उपभोक्ताओं को समझना और लक्ष्य बाजारों को चुनना

  • Unit 1 - क्रेता व्यवहार
  • Unit 2 - बाजार और बाजार का खंडीकरण
  • Unit 3 - बाजार लक्ष्य निर्धारण और स्थितीयन

Block 3 - उत्पाद निर्णय

  • Unit 1 - उत्पाद संकल्पनाएँ तथा वर्गीकरण
  • Unit 2 - उत्पाद विकास और उत्पाद जीवन चक्र
  • Unit 3 - ब्रांड निर्धारण, डिब्बाबंदी तथा सेवा

Block 4 - कीमत-निर्धारण निर्णय

  • Unit 1 - कीमत-निर्धारण के उद्देश्य और विधियाँ
  • Unit 2 - कीमत समायोजन युक्तियाँ
  • Unit 3 - कीमतों का विनियमन

Block 5 - वितरण निर्णय

  • Unit 1 - वितरण माध्यम
  • Unit 2 - विपणन मध्यस्थ
  • Unit 3 - विपणन लॉजिस्टिक्स

Block 6 - संवर्धन निर्णय और उभरते हुए विषय

  • Unit 1 - विपणन संप्रेषण
  • Unit 2 - व्यक्तिगत विक्रय और विक्रय संवर्धन
  • Unit 3 - विपणन और प्रचार
  • Unit 4 - विपणन में उभरते हुए विषय

Previous Year Solved Question Papers Included

MCO-06 English (Total-29, Solved-19, Unsolved-10)

  • June (2009-2023)
  • December (2009-2022)

MCO-06 Hindi (Total-25, Solved-17, Unsolved-8)

  • June (2012-2023)
  • December (2010-2022)

MCO-06 Help Book Details

  • University IGNOU (Indira Gandhi National Open University)
  • Title Marketing Management
  • Language(s) English and Hindi
  • Code MCO-06
  • Subject Marketing
  • Degree(s) M.COM, M.COM (Revised)
  • Course Core Courses (CC)
  • ISBN 978-93-81970-14-0 (English) 978-93-82688-71-6 (Hindi)
  • Pages 382 (English) 351 (Hindi)
  • Weight 306gms (English) 281gms (Hindi)
  • Dimensions (L) 21cm, (W) 15cm, (H) 1cm
  • Author Gullybaba.com Panel
  • Publisher Gullybaba Publishing House Pvt. Ltd.

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