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MCO6 Marketing Management (IGNOU Help book for MCO-6 in English Medium)

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SKU
978-93-81970-14-0
Special Price ₹150.00 Regular Price ₹250.00

Book                          :       MCO - 6 Marketing Management

Author                        :       GPH Panel of Experts

ISBN                          :       978-93-81970-14-0

Binding                     :       Paperback

Publisher                   :       Gullybaba Publishing House Pvt. Ltd.

Number of Pages        :       334

Language                   :       English

Edition                       :       2018

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 Buy   MCO-6 Marketing Management [Assignment]


MCO-6 Marketing Management

CONTENTS COVERED

Block- 1 Nature and Scope of Marketing
Unit-1 Introduction to Marketing
Unit-2 Marketing Environment
Unit-3 Marketing Information and Research

Block- 2 Understanding Consumers and Selecting Target Markets
Unit-4 Buyer Behaviour
Unit-5 Markets and Markets Segmentation
Unit-6 Market Targeting and Positioning

Block- 3 Product Decisions
Unit-7 Product Concepts and Classification
Unit-8 Product Development and Product Life Cycle
Unit-9 Branding, Packaging and Servicing

Block- 4 Pricing Decisions
Unit-10 Objectives and Methods of Pricing
Unit-11 Price Adjustment Strategies
Unit-12 Regulation of Prices

Block- 5 Distribution Decisions
Unit-13 Distribution Channels
Unit-14 Marketing Intermediaries
Unit-15 Marketing Logistics

Block- 6 Promotion Decisions and Emerging Issues
Unit-16 Marketing Communication
Unit-17 Personal Selling and Sales Promotion
Unit-18 Advertising and Publicity
Unit-19 Emerging Issues in Marketing

QUESTION PAPERS

1. Solution Paper - June 2009
2. Solution Paper - Dec 2009
3. Solution Paper - June 2010
4. Solution Paper - Dec 2010
5. Solution Paper - June 2011
6. Solution Paper - Dec 2011
7. Question Paper - June 2012
8. Question Paper - Dec 2012
9. Question Paper - June 2013
10. Question Paper - Dec 2013
11. Question Paper - June 2014
12. Question Paper - Dec 2014
13. Question Paper - June 2015

14. Question Paper - Dec 2015
15. Solution Paper - June 2016
16. Solution Paper - Dec 2016
17. Solution Paper - June 2017
18. Question Paper - Dec 2017
19. Solution Paper - June 2018

More Information
SKU 978-93-81970-14-0
Author N/A
Language English
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