IGNOU PTS-06 Project – Tourism Marketing Strategies of Jodhpur

Jodhpur, the second largest city of Rajasthan, at the edge of the Thar Desert was once the capital of the Marwar state. It was founded in 1459 A.D. by Rao Jodha-chief of the Rathore clan of Rajputs who claimed to be descendants of Rama - hero of the epic ‘Ramayana’. The city is dominated by the massive Mehrangarh fort on rocky hill. It is charming with its wealth of historic attractions and colourful markets, which are specialised in antiques. It is still one of the leading centres of wool, cattle, camels and salt.

Objectives

• To encapsulate the whole marketing resources in Jodhpur.
• To understand the proper guidelines that must be required to maintain marketing resources of Jodhpur.
• To review physical resources of Jodhpur.
• To study and understand the human resources of Jodhpur, because without human resources, none of the work would be fulfilled.
• To study various types of tourism and its effect on marketing in Jodhpur.

Topic Covered

• Introduction
• Objectives & Methodology of the study
• Tourism in Rajasthan
• Tourism in Rajasthan
• Department of Tourism
• Important Tourist Places & Attractions of Rajasthan
• Fairs & Festivals of Rajasthan
• Art & Culture of Rajasthan
• Wildlife Destinations of Rajasthan
• Palace on Wheels
• Camel Safari
• Forts and Palaces of Rajasthan
• Role of Government for the Development of Tourism in Rajasthan
• Getting the Tourism Act Together
• Infrastructure
• Conclusion
• Bibliography