IGNOU PTS-06 Project – Tourism Marketing Strategies of Nagpur

The most important information about Nagpur is the fact that it is the second capital of Maharashtra. The Nagpur city was established by a prince of the Gond tribe called Bhakt Buland in the first half of the 18th century. Facts about Nagpur The Nagpur Municipal Corporation is an important part of Nagpur administration. The total population of the city of Nagpur according to 2001 census report is 2.5 million. The main languages spoken here are Hindi and Marathi. The weather of Nagpur is not humid at all. The Nagpur seasons are mainly divided into rainy season, winter and summer.

Objectives

• Optimum utilization of rich tourist resources of the state in order to attract maximum number of domestic and international tourists.
• To facilitate the growth of tourism in the states so that the private sector contributes significantly in the development of tourism in Nagpur.
• Preservation of rich bio-diversity, natural, historical, architectural and cultural heritage of Nagpur with special emphasis on conservation of historical monuments in Nagpur.
• To develop a ready market for the rich and varied handicrafts and cottage industries of Nagpur so as to ensure welfare of artisans/artists.
• To promote inter-cultural understanding through religious/pilgrim tourism and fairs and festivals.
• To promote socio-economic development of Nagpur through tourism with special thrust on backward areas.
• To make tourism a ‘people’s industry’ in the state.

Topic Covered

• Introduction
• Marketing Strategy of Nagpur Tourism
• Important Tourist Places & Attractions of Nagpur
• Role of Government for the Development of Tourism in Nagpur
• Conclusion