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INDEPTH STUDY OF TOURISM MARKETING

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SKU
IGNOUPBTSPTS6ISTMEE
₹450.00

Code                            :      PTS-6

Title / Name / Topic   :      INDEPTH STUDY OF TOURISM MARKETING in English

Synopsis Included      :      Yes

This is useful for  BTS (Bachelor of Tourism) from all Indian Universities like IGNOU,  Uttarakhand OPEN UNIVERSITY,

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₹450.00

TABLE OF CONTENTS

1. Introduction

2. Objectives & Research Methodology

3. Tourism Industry Evolution & Development

4. Evolution of Hotel and Catering Industry

5. Influence on the Development of the Hotel Industry

6. Changes in the Economic and Social Structure

7. Pulicity And Advertising Publicity And Advertising-Definition And Explanation

8. Foundation of an Efficient Publicity Program

9. Collection of Material

10. Publicity in the Hotel Industry

11. Effective Modes of Advertising for Hotel Industry

12. Publicity- Planning and Co-Ordination

13. Integrating Strategy into an Overall Marketing Program

14. Factors Affecting How Much You Should Spend

15. Conclusion

Bibliography


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