INDEPTH STUDY OF TOURISM MARKETING
Code : PTS-6
Title / Name / Topic : INDEPTH STUDY OF TOURISM MARKETING in English
Synopsis Included : Yes
This is useful for BTS (Bachelor of Tourism) from all Indian Universities like IGNOU, Uttarakhand OPEN UNIVERSITY,
TABLE OF CONTENTS
2. Objectives & Research Methodology
3. Tourism Industry Evolution & Development
4. Evolution of Hotel and Catering Industry
5. Influence on the Development of the Hotel Industry
6. Changes in the Economic and Social Structure
7. Pulicity And Advertising Publicity And Advertising-Definition And Explanation
8. Foundation of an Efficient Publicity Program
9. Collection of Material
10. Publicity in the Hotel Industry
11. Effective Modes of Advertising for Hotel Industry
12. Publicity- Planning and Co-Ordination
13. Integrating Strategy into an Overall Marketing Program
14. Factors Affecting How Much You Should Spend
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