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Get IGNOU MMPB-05 Assignments Soft Copy ready for Download in PDF for (January 2024 - July 2024) in English Language.
Are you looking to download a PDF soft copy of the Solved Assignment MMPB-05 - Marketing of Financial Services? Then GullyBaba is the right place for you. We have the Assignment available in English language.
This particular Assignment references the syllabus chosen for the subject of Service Management, for the January 2024 - July 2024 session. The code for the assignment is MMPB-05 and it is often used by students who are enrolled in the MBA (New), MBF (New) Degree.
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1. Explain the different Marketing Orientations and discuss their application in marketing of Financial Services.
2. Describe the concept of Product and Product Mix for banking services. Explain the product life cycle concept with the help of Banking sector example.
3. Explain the concept of service quality, customer value and customer satisfaction in context of banking services.
4. Discuss the role of Insurance Sector in the Indian Economy. List the benefits of insurance investment and describe the strategies that can be used for effective marketing of Insurance Services.
5. How does Fintech facilitate the financial services sector? Describe the emerging technologies in the financial services sector and discuss their impact on user experience.
1. Define services. Discuss the service characteristics and the implications that they create for marketers of financial services.
2. Define the concept of Product and Product Mix for banking services.
3. What is Merchant Banking? Discuss the nature and scope of Merchant Banking Functions.
4. Discuss the features of different types of Mutual fund schemes.
5. Explain how effective marketing will be useful in enhancing insurance business and suggest ways to expand insurance business in rural areas.
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