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IGNOU MS-100 (MM) Project – Critical Study of Marketing Strategies – WRT Thermax Global

MS-100 (MM)


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About MS-100 (MM) Project – Critical Study of Marketing Strategies – WRT Thermax Global

Everywhere, enterprises face this challenge of delivering high quality products and services while ensuring margins and, as a corporate citizen, contributing to the efforts of protecting the air we breathe and the water we drink. Thermax’s energy efficient and eco-friendly technologies offer reliable business-to-business partnerships to respond to this critical challenge. They provide the competitive edge to your enterprise to make its mark with superior offerings and community goodwill.


  • To study the marketing strategies currently adopted by Thermax Global.
  • To critically analyse the marketing strategy in the highly competitive Indian scenario and also its competitive product portfolio.
  • To get the feedback from various sources in energy sector like employees of various thermal energy companies about Thermax Global.
  • To reach to a conclusion to help the company in growing its business.

Topic Covered

  • Introduction
  • Review of Literature
  • Research Methodology
  • Profile of Thermax Global
  • Data Analysis and Interpretation
  • Conclusion and Suggestions
  • References
  • Annexure

MS-100 (MM) Project Details

  • Title Critical Study of Marketing Strategies - WRT Thermax Global
  • Language(s) English
  • Code MS-100 (MM)
  • Subject Marketing Management
  • Degree(s) MBA (MS)
  • Course Projects
  • Pages Report 77, Synopsis 16
  • Size 1.14 MB, ZIP Format
  • SKU IGNGB-PR-MBA-MS100 (MM)-15593
  • Author Gullybaba.com Panel
  • Publisher Gullybaba Publishing House Pvt. Ltd.

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  • Pages: Report 77, Synopsis 16 Size: 1.14 MB, ZIP Format

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