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IBO2 International Marketing Management (IGNOU Help book for IBO-2 in Hindi Medium)

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SKU
978-93-82688-04-4
Special Price ₹150.00 Regular Price ₹250.00

Book                         :        IBO-2 International Marketing Management in Hindi Medium

Author                       :       GPH Panel of Experts

ISBN                          :       978-93-82688-04-4

Binding                      :       Paperback

Publisher                   :       Gullybaba Publishing House Pvt. Ltd.

Number of Pages       :       305

Language                   :       Hindi 

Edition                        :       2018

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"To solve your solved assignments queries"

Buy   IBO-2 International Marketing Environment [Assignment]


IBO-2 International Marketing Management in Hindi Medium

CONTENTS COVERED

Block- 1 Introduction to International Marketing
Unit-1 International Marketing : Basic Concepts 
Unit-2 International Marketing Orientation and Involvement

Unit-3 Analysing International Marketing Environment

Block- 2 International Market Selection and Entry
Unit-4 International Market Segmentation
Unit-5 Foreign Market Selection
Unit-6 International Marketing Entry Decisions

Block- 3 International Product and Pricing Decisions
Unit-7 International Product Planning
Unit-8 International Branding, Packaging and Other Decisions
Unit-9 International Pricing

Block- 4 International Distribution and Promotion
Unit-10 International Distribution
Unit-11 International Marketing Communication
Unit-12 International Advertising
Unit-13 Personal Selling, Publicity and Sales Promotion

Block- 5 Managing International Marketing Operations
Unit-14 International Marketing Planning, Organising and Control
Unit-15 International Marketing of Services
Unit-16 Emerging Trends and Issues in International Marketing

Block- 6 International Marketing Research
Unit-17 Introduction to International Marketing Research
Unit-18 Data Collection
Unit-19 Data Analysis and Report Writing

QUESTION PAPERS

1. Solution Paper - Dec 2010
2. Solution Paper - June 2011
3. Soluition Paper - Dec 2011
4. Solution Paper - June 2012
5. Solution Paper - Dec 2012
6. Question Paper - June 2013
7. Question Paper - Dec 2013
8. Question Paper - June 2014
9. Question Paper - Dec 2014
10. Solution Paper - June 2015
11. Soluition Paper - Dec 2015

12. Solution Paper - June 2016
13. Solution Paper - Dec 2016
14. Solution Paper - June 2017
15. Question Paper - Dec 2017
16. Solution Paper - June 2018

More Information
SKU 978-93-82688-04-4
Author N/A
Language Hindi
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