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IGNOU IBO-02
- International Marketing Management,
Latest Help Book Edition

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Chapter-wise Reference Book with Previous Year Solved Question Papers of IBO-02 International Marketing Management for IGNOU M.COM, PGDIBO, M.COM (Revised) Marketing.

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About IBO-02 Help Book Latest Edition

IBO-02 English Topics Covered

Block 1 - Introduction to International Marketing

  • Unit 1 - International Marketing: Basic Concepts
  • Unit 2 - International Marketing Orientation and Involvement
  • Unit 3 - Analysing International Marketing Environment

Block 2 - International Market Selection and Entry

  • Unit 1 - International Market Segmentation
  • Unit 2 - Foreign Market Selection
  • Unit 3 - International Marketing Entry Decisions

Block 3 - International Product and Pricing Decisions

  • Unit 1 - International Product Planning
  • Unit 2 - International Branding, Packaging and Other Decisions
  • Unit 3 - International Pricing

Block 4 - International Distribution and Promotion

  • Unit 1 - International Distribution
  • Unit 2 - International Marketing Communication
  • Unit 3 - International Advertising
  • Unit 4 - Personal Selling, Publicity and Sales Promotion

Block 5 - Managing International Marketing Operations

  • Unit 1 - International Marketing Planning, Organising and Control
  • Unit 2 - International Marketing of Services
  • Unit 3 - Emerging Trends and Issues in International Marketing

Block 6 - International Marketing Research

  • Unit 1 - Introduction to International Marketing Research
  • Unit 2 - Data Collection
  • Unit 3 - Data Analysis and Report Writing

IBO-02 Hindi Topics Covered

Block 1 - अंतर्राष्ट्रीय विपणनः विषय प्रवेश

  • Unit 1 - अंतर्राष्ट्रीय विपणनः मूलभूत सिद्धांत
  • Unit 2 - अंतर्राष्ट्रीय विपणनः स्थिति निर्धारण और सम्मिलन
  • Unit 3 - अंतर्राष्ट्रीय विपणनः वातावरण का विश्लेषण

Block 2 - अंतर्राष्ट्रीय बाजार चयन और प्रवेश

  • Unit 1 - अंतर्राष्ट्रीय बाजार विभक्तिकरण
  • Unit 2 - विदेशी बाजार का चयन
  • Unit 3 - अंतर्राष्ट्रीय विपणन-प्रवेश निर्णय

Block 3 - अंतर्राष्ट्रीय उत्पाद और मूल्य निर्धारण निर्णय

  • Unit 1 - अंतर्राष्ट्रीय उत्पाद योजना
  • Unit 2 - अंतर्राष्ट्रीय ब्रांडिंग, पैकेजिंग और अन्य निर्णय
  • Unit 3 - अंतर्राष्ट्रीय मूल्य-निर्धारण

Block 4 - अंतर्राष्ट्रीय वितरण व संवर्धन

  • Unit 1 - अंतर्राष्ट्रीय वितरण
  • Unit 2 - अंतर्राष्ट्रीय विपणन संप्रेषण
  • Unit 3 - अंतर्राष्ट्रीय विज्ञापन
  • Unit 4 - व्यक्तिगत विक्रय, प्रचार व विक्रय संवर्धन

Block 5 - अंतर्राष्ट्रीय विपणन कार्यों का प्रबंधन

  • Unit 1 - व्यक्तिगत विक्रय, प्रचार व विक्रय संवर्धन
  • Unit 2 - सेवाओं का अंतर्राष्ट्रीय विपणन
  • Unit 3 - अंतर्राष्ट्रीय विपणन में उभरती प्रवृत्तियाँ तथा समस्याएँ

Block 6 - अंतर्राष्ट्रीय विपणन शोध

  • Unit 1 - अंतर्राष्ट्रीय विपणन शोध का परिचय
  • Unit 2 - डेटा संग्रहण
  • Unit 3 - डेटा विश्लेषण और रिपोर्ट लिखना

Previous Year Solved Question Papers Included

IBO-02 English (Total-31, Solved-19, Unsolved-12)

  • June (2007-2023)
  • December (2008-2019, 2022)
  • February (2021)

IBO-02 Hindi (Total-23, Solved-17 Unsolved-6)

  • June (2011-2023)
  • December (2010-2019, 2022)
  • February (2021)

IBO-02 Help Book Details

  • University IGNOU (Indira Gandhi National Open University)
  • Title International Marketing Management
  • Language(s) English and Hindi
  • Code IBO-02
  • Subject Marketing
  • Degree(s) M.COM, PGDIBO, M.COM (Revised)
  • Course Core Courses (CC)
  • ISBN 978-93-81066-08-9 (English) 978-93-82688-04-4 (Hindi)
  • Pages 352 (English) 328 (Hindi)
  • Weight 282gms (English) 262gms (Hindi)
  • Dimensions (L) 21cm, (W) 15cm, (H) 1cm
  • Author Gullybaba.com Panel
  • Publisher Gullybaba Publishing House Pvt. Ltd.

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