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IGNOU MS-11 - Strategic Management

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IGNOU MS-11 Code Details

  • University IGNOU (Indira Gandhi National Open University)
  • Title Strategic Management
  • Language(s)
  • Code MS-11
  • Subject Management
  • Degree(s) MBA (MS)
  • Course Core Courses (CC)

IGNOU MS-11 English Topics Covered

Block 1 - Introduction to Strategic Management

  • Unit 1 - Concept of Strategy
  • Unit 2 - Process of Strategy
  • Unit 3 - Strategic Framework

Block 2 - Strategic Analysis

  • Unit 1 - Environmental Analysis
  • Unit 2 - Competitive Forces
  • Unit 3 - Internal Analysis

Block 3 - Business Level Strategy

  • Unit 1 - Cost
  • Unit 2 - Differentiation and Focus

Block 4 - Corporate Level Strategy

  • Unit 1 - Growth Strategies-I
  • Unit 2 - Growth Strategies-II
  • Unit 3 - Strategic Alliances
  • Unit 4 - Turnaround

Block 5 - Implementation and Control

  • Unit 1 - Structural Dimensions
  • Unit 2 - Behavioural Dimensions
  • Unit 3 - Control
  • Unit 4 - Evaluation of Strategy
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IGNOU MS-11 (January 2024 - July 2024) Assignment Questions

1. Choose an organization of your choice from the infrastructure industry. Perform a SWOT analysis on the organization. Based on the SWOT analysis, list out the challenges the organization is facing. Explain how these challenges can be converted into opportunities. 2. Identify two organizations of your choice from the automobile industry. One which is a single business unit (SBU) and the other which has several related businesses. Analyze the corporate profile of each company from the published information available. 3. Select an organization of your choice, which has adopted a focus strategy. Analyze as to how the focus strategy has helped the organization to build its competitive advantage. 4. Explain with the help of illustration, why portfolio analysis is necessary for multi-product organizations. 5. Why is strategic control important for firms? Explain with the help of suitable examples.

IGNOU MS-11 (January 2023 - July 2023) Assignment Questions

1. Describe the role of political-legal factors as an opportunity as well as threat to a business organization. Illustrate with the help of an example.  2. What is the purpose of PESTLE analysis? Discuss with the help of examples.  3. Assume that you are a part of top management in low cost airlines. What should be the organization culture for your organization so that it can maintain its position in the market after the pandemic? Discuss.  4. Identify a company of your choice from a manufacturing industry. Analyze the company’s industry environment from an international perspective.  5. Describe the role of strategic control in helping the organization to balance the interaction between the businesses’s internal and the external environment.
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Related Codes

  • MS-01 Management Functions and Behaviour
  • MS-05 Management of Machines and Materials
  • MS-91 Advanced Strategic Management
  • MS-96 Total Quality Management
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