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This particular Assignment references the syllabus chosen for the subject of Marketing Management, for the July 2023 - January 2024 session. The code for the assignment is MS-611 and it is often used by students who are enrolled in the MBA (MS) Degree.
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1. What are the specific challenges for marketers intending to make a bid for the rural markets? Explain with examples.
2. What kind of sampling techniques can be used for rural markets while undertaking research? Discuss.
3. Visit any nearby village in the vicinity of your town and observe the price differentials across product category if any. Attribute the reasons for the same.
4. What is the relevance of sales promotion to the rural markets? Design and develop a rural sales promotion programme for Motorcycle tyres.
5. Can self-help groups be utilized in an organized manner by manufacturers? What problems and opportunities do you see in this relationship? Explain.
1. Comment upon how the rural economic environment affects the marketing decisions for the rural market with suitable example.
2. Visit any nearby village in the vicinity of your town and spend half a day at any retail outlet. Identify the approaches of customer in buying and list them down based on the steps in the buyer behaviour process.
3. Do you agree that stripped down versions for rural markets at a lower cost or similar cost structures but smaller quantity can be effective as alternatestrategies? Comment.
4. Discuss `language' as a variable in message development in view of the multilingual, multi-ethnic nature of rural India.
5. How would the Thomson Market Index enable a marketer to take appropriate marketing decisions? Critically comment upon the utility of the tool.
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