Get your IGNOU Help books delivered to your doorstep in Delhi NCR within just 4-6 hours! (T&C Apply). Order now to Get Success in Exams.

IGNOU MS-612
- Retail Management,
Latest Solved Assignment

(July 2023 - January 2024)

MS-612 Assignment

#1 Best Selling IGNOU Assignments in All Available in Market

Bought By: 3951 Students

Rating: 3.6

Get IGNOU MS-612 Assignments Soft Copy ready for Download in PDF for (July 2023 - January 2024) in English Language.

  • Helps save time and effort-really well
  • Promises Good Marks in Less Time
  • Answers that are verified and accurate
  • Based on IGNOU Guidelines.
Only 5 left to stop selling the Same Copy people are viewing this, and 4 recently purchased it

Select Assignment Type

Typed or Handwritten
Instant Download in Next 2 Minutes after Payment.

Buy Bulk Assignments (Soft or Hard) Copy

Buy Bulk Handwritten Assignments
  • 100% Money-Back Guarantee
  • Faster Shopping
  • Choosing us saves you time and money
  • Guaranteed Safe Checkout

IGNOU MS-612 July 2023 - January 2024 - Solved Assignment

Are you looking to download a PDF soft copy of the Solved Assignment MS-612 - Retail Management? Then GullyBaba is the right place for you. We have the Assignment available in English language.

This particular Assignment references the syllabus chosen for the subject of Marketing Management, for the July 2023 - January 2024 session. The code for the assignment is MS-612 and it is often used by students who are enrolled in the MBA (MS) Degree.

Once students have paid for the Assignment, they can Instantly Download to their PC, Laptop or Mobile Devices in soft copy as a PDF format. After studying the contents of this Assignment, students will have a better grasp of the subject and will be able to prepare for their upcoming tests.

IGNOU MS-612 (July 2023 - January 2024) Assignment Questions

1. a) Explain the terms retailing and wheel of retailing. Discuss the key decision areas that a retailer has to consider for its success.
b) Why it is necessary to have a sound knowledge of consumers and the various stages of consumer decision making process in retail business? Explain.

2. a) Success of any retail business is primarily attributed to its locations. Discuss the above statement in terms of the choice of location criteria being adopted and all after aspects in this regard. Explain with example.
b) Define and explain the role and various component of atmospheric in the context of retail business.

3. a) Discuss the importance and the key role of sourcing function in retail business. Explain the various steps involved in sourcing process.
b) Discuss the concept of relationship marketing. How does it stand different from transactional marketing? Illustrate with an example.

4. a) List the legal and security issues in the context of retail business. Discuss each of these issues and their impact on the retail operations.
b) What is the role of technology in retailing in the current business environment? Indentify the application areas of technology and comment on their role on retail business.

IGNOU MS-612 (July 2022 - January 2023) Assignment Questions

1(a) With the help of secondary data sources available for the last ten years on retail sector. You are advised to prepare and submit a write up on the emergence and development of the retail sector in India, contributing to the Indian economy.
(b) What is a retail format? List out the various types of retail formats based on form of ownership and store strategy mix.

2(a) What are the various situational variables that influence the retail shopping behavior? Discuss their influence on working women.
(b) Explain the significance of marketing research in retailing. What consumer research strategies are generally used by market researchers specific to a lifestyle departmental store? Elaborate the nature of consumer research strategy that will need to be used in this situation.

3(a) Explain the term merchandising with a suitable illustration. Elaborate the various steps to be considered while planning merchandize for a men’s readymade retail outlet.
(b) Explain the importance of pricing in retail. Discuss the pricing objectives that a retailer or any retail business should consider while pricing their merchandize.

4(a) Elaborate why sourcing as a key functions of retailing. What are the various steps involved in the sourcing process? Illustrate with an example.
(b) Discuss the key aspects of loyalty programmes. What loyalty programs can be introduced in the retail outlets for increasing traffic? Discuss.

MS-612 Assignment Details

  • University IGNOU (Indira Gandhi National Open University)
  • Title Retail Management
  • Language(s) English
  • Session July 2023 - January 2024
  • Code MS-612
  • Subject Marketing Management
  • Degree(s) MBA (MS)
  • Course Core Courses (CC)
  • Author Gullybaba.com Panel
  • Publisher Gullybaba Publishing House Pvt. Ltd.

Assignment Submission End Date

The IGNOU open learning format requires students to submit study Assignments. Here is the final end date of the submission of this particular assignment according to the university calendar.

  • 30th April (if Enrolled in the June Exams)
  • 31st October (if Enrolled in the December Exams).

Download Files & Sessions Details

Here are the PDF files that you can Download for this Assignment. You can pick the language of your choice and see other relevant information such as the Session, File Size and Format.

English Language

  • July 2023 - January 2024 12 Pages (0.00 ), PDF Format SKU: IGNGB-AS-MBA-MS612-EN-357
  • July 2022 - January 2023 26 Pages (0.00 ), PDF Format SKU: IGNGB-AS-MBA-MS612-EN-324

What's Included

In this section you can find other relevant information related to the Assignment you are looking at. It will give you an idea of what to expect when downloading a PDF soft copy from GullyBaba.

  • All Solved Answers By IGNOU Experts.
  • Available for 3 Times for Download.
  • Downloadable Soft Copy in PDF.
  • Print Ready Format: A4 (21 x 29 x .20 cm (Width x Length x Height)

Customers Also Bought

In addition to this Assignment, there are also other Assignments related to the MBA (MS) Marketing Management you are preparing for. Here we have listed other Assignments that were bought along with this one.