MS-612 Retail Management
Note: Answer all the questions and submit this assignment on or before 31 st October 2011, to the coordinator of your study center.
1 a) Explain the various types of retail formats in the Indian context. Discuss the major constraints faced by Indian retailing for its growth and sustenance.
b) What is pricing? Discuss its importance in the context of retailing by picking up suitable examples.
2 a) Explain the key considerations of marketing research in retailing, giving suitable examples.
b) Explain the role of ethics in business. Elaborate on the ethical responsibilities of the retailer and their impact on the business.
3 a) What makes locational decisions assume significance in retail business? Explain the criteria for selecting a specific site location for a leading publication house of your choice in all the state capitals.
- b) Merchandise is core and central to every kind of retail business. Discuss
4 a) Explain the various dimensions of security in retailing focusing on its importance and impact on the overall business.
- b) Comment on the purpose of strategic planning in retail business by elaborating the various steps involved in the planning process.