1 a) Explain the term Marketing and distinguish it from “Selling” with suitable illustrations.

b) Enumerate and briefly explain the elements of marketing mix for services by taking an example of banking services.

2 a) Explain the significance of marketing research for a FMCG company marketing hair care products for working women.

b) Taking the example of any 100 c.c motorcycle of your choice, discuss the various stages involved in the buyer decision process.

3 a) What is new product development strategy? As a product manager, discuss the various steps that you would consider in the development process of a new product.

b) What are the considerations involved in designing a marketing organisation?

4 a) Discuss the stages in New Product Development process giving suitable examples

b) What is cyber marketing and how is it different from conventional marketing? Discuss the limitations of cyber marketing.